Claymates Founder.
We designed Claymates as a platform to create authentic connections and meaningful conversations that count. We saw a need for children to have an outlet to explore and develop emotional and social sensitivity. We created Claymates in direct response to this need as we live in an age of overwhelming distractions from media and technology. We see a generation of children who are losing touch with authentic social connection, self-reliance, empathy, compassion, and creative problem solving — all of which can translate into feelings of social separation and anxiety.
Loved by parents.
The more a toy does, the less your child does. While there’s certainly room in the world for battery-operated, push-button gizmos. But simple toys require children to actively, imaginatively engage. Open-ended play is exactly what we want our kids to be: happy, healthy, good. There is no right or wrong answer, no end goal and no instruction. Children can therefore learn to be more creative and so grow in confidence.
As kids’ creations take shape, their world of wonder expands.
“When was the last time you saw a child entertained for over 2 hours without a screen?!”
— Gisela, parent & toy designer